I have had a few wonder why custom photography costs more than the fly-in and take home type studios like Wal-Mart and Sears. The answer is simple…. the time it takes to edit! (Technically it’s also the planning, prepping, personalizing, downloading, emailing, uploading, culling, editing, designing, and self-education… but 75% of all that is the editing!)
So I’ve decided to start sharing some before & afters occasionally here on my blog. I will post a SOOC (straight out of camera) and an AFTER, so you can see some of the behind-the-scenes work that goes into an image. Enjoy!